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Don’t Let Employees Sabotage Your Protocols
I don’t often have the time to get a manicure, so when I treat myself to this little luxury I want to fully enjoy it. In preparation for my sister in law’s wedding a few weeks ago, I made time to get...
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ATL, BTL, OTL – what’s with all the abbreviations?
Marketers use a lot of abbreviations and terms which sound like mumbo jumbo to outsiders. So here's a quick overview of three of those terms! Continue reading →
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Early Adopters and Juicy Couture Tracksuits
Bedazzled Juicy Couture tracksuits evoke a physical reaction from me. I apologize for saying that to those of you who still wear them. I can’t help it. The cringe is automatic. Juice Couture tracksuits...
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The priceless benefit of being someone’s “guy”
Panky is my “guy”. My jewellery guy, that is. 5 years ago my friend referred me and my now husband to Monili Jewellers as a reliable place to purchase our wedding jewellery. In the lead up to our big...
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3 Lessons Brands Can Learn from the Chewbacca Mom
What can brands learn from the overnight internet star? Continue reading →
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Big project wrap up!
Hey Sparkers! It’s been a MANIC few months with my consultation clients hence the minimal blogging – sorry! Hopefully over the quieter summer months I will have more time to pick up the pace on the...
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‘Tis the Season to Be Tactful
With Eid Al Fitr just around the corner, you can expect a barrage of greetings from brands that subtly (and not so subtly) want to promote their products/services on the occasion. Seasonal advertising...
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Garbage in, garbage out: the importance of the creative brief
Briefs. They’re some of the most time consuming, tedious documents to put together during a creative project, but they are also the most important. Whether you’re launching a large scale website...
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Can salt be remarkable?
How do you make a commodity product like salt stand out from the crowd? Continue reading →
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